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Toon Boom Ramps up for Growth in Japan

Tags: News Animation Film Television Trends Featured

Japan celebrated 100 years of anime in 2017. A century on, the industry is experiencing a renewal — even a renaissance. According to the Association of Japanese Animations' 2016 industry report, anime in the country was worth a robust ¥1.826 trillion in 2015 (approximately $1.67 billion USD today). This year, Makoto Shinkai's Storyboard Pro-produced "Your Name" became the highest-grossing Japanese animated film of all time. American streaming giant Netflix also recently announced it will add a monstrous 12 new anime series to its selection over 2017 and 2018, plus a new "Godzilla" feature.

Source: Immanuel Martin

Toon Boom is proud to announce Immanuel Martin will be opening and overseeing our Tokyo office. As our country manager for Japan, he will grow our presence in the national animation industry and other regional markets. Immanuel brings over two decades' experience in software business development; for the last 13 years, he has focused on 3D software for animation and design, though he has always had an affinity for anime.

"I am a long-time fan of Japanese traditional 2D animation," Immanuel explains. "I'm excited to have the opportunity to evangelize Toon Boom's technology to the Japanese animation market and help modernize and improve Japan studios' production pipelines and workflows."

Originally from the San Francisco Bay Area, Immanuel has developed a knowledge of Japan's market and culture after nine years in Tokyo. He was brought there by Luxology, a producer of MODO 3D software, to lead its APAC sales in the region and never left. More recently, he worked with French company Allegorithmic to head up its Asia-Pacific business. Additionally, Immanuel has worked with 3D animation, game and design leaders including ILM, Pixar, Disney, Nintendo, Electronic Arts, Nike and Adidas, among others.

Source: D'ART Shtajio

"I am excited to join Toon Boom Animation and further establish our Japanese presence here in Tokyo. The Japanese animation market is one of the most creative and influential in the world," Immanuel says. "I'm looking forward to advocating Toon Boom Animation's technology and evangelizing artists and creators here to its benefits."

Beyond Toon Boom's work with Immanuel, the company has also been supporting Tokyo studio D'ART Shtajio as they switch from traditional to paperless animation with their upcoming anime short "The Doll" (少女のピエ, Shojo no Piero). You can follow its progress on Facebook, Twitter and Instagram with the hashtag #ToonBoomJapan.

If you are a Japanese animator or studio and would like to connect with Immanuel, you can reach him at

Have you done anime work in Toon Boom software? Let us know in the comments below!

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